Dealing with Negative Feedback Putting your brand on social media is a great opportunity to get user generated content. Good content advocates your brand and is a positive signal for SEO. However, feedback from users can sometimes be negative. Here’s how to manage that effectively, whilst keeping Google and your followers sweet! Negative feedback happens […]
Organic search engine optimization (organic SEO) is a technique used to obtain a higher ranking on a search engine results page like Google. However, improving ranks naturally is hard with various rules to abide by from search algorithms. Here we give some advice on how to make your SEO work and grow organically.
Whitefish Marketing will be exhibiting at the Grow in Kent event, Canterbury Business Show, on Thursday 29 March 2018, talking about all things SEO, helping local businesses get on top of their SEO strategy.
You may have seen posts out there suggesting you forget about SEO and focus your efforts on social media marketing instead. Whilst social media activity is an important part of your digital marketing activity and does naturally assist your SEO performance, it should not replace your SEO efforts. Here are some myths that are causing a bit of a stir in the digital marketing world:
The number of businesses now incorporating PPC into their digital marketing strategies has risen over the past few years. However, many of these are finding it frustrating that they are not getting the return on investment they expected. Why? Well it’s a simple case of poorly optimised landing pages.
Let’s face it, we should all have some experience of social media in this day and age, whether it be just for personal use or for marketing your business. Most of us understand which networks are best for different objectives and how to operate the functions of those networks. But how do we know if we are using social media to its full potential within your digital marketing strategy?