Whitefish Marking Blog Contributor

Kayleigh James

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googles new algorithm

Google’s New Algorithm – What We Know

Google are perpetually rolling out brand new algorithms and updates to existing algorithms, and they’re at it again – this time with a major release. Here’s what we know so far.

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accountancy lead generation

The Benefits of Using a Lead Generation Company for your Accounting Firm

Generating leads is probably the top objective for an accounting firm. But they aren’t easy to get. Using a lead generation specialist can save you time and money and help you to grow your business!

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negative feedback

How to Manage Negative Posts on Social Media

Dealing with Negative Feedback  Putting your brand on social media is a great opportunity to get user generated content. Good content advocates your brand and is a positive signal for SEO. However, feedback from users can sometimes be negative. Here’s how to manage that effectively, whilst keeping Google and your followers sweet! Negative feedback happens […]

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organic seo

Keeping SEO Organic

Organic search engine optimization (organic SEO) is a technique used to obtain a higher ranking on a search engine results page like Google. However, improving ranks naturally is hard with various rules to abide by from search algorithms. Here we give some advice on how to make your SEO work and grow organically.

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Whitefish Marketing at Grow in Kent

Visit Whitefish Marketing at Grow in Kent, Canterbury

Whitefish Marketing will be exhibiting at the Grow in Kent event, Canterbury Business Show, on Thursday 29 March 2018, talking about all things SEO, helping local businesses get on top of their SEO strategy.

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social media vs SEO banner

Why Do People Focus on Social and Forget About SEO?

You may have seen posts out there suggesting you forget about SEO and focus your efforts on social media marketing instead. Whilst social media activity is an important part of your digital marketing activity and does naturally assist your SEO performance, it should not replace your SEO efforts. Here are some myths that are causing a bit of a stir in the digital marketing world:

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A Guide to Creating PPC Landing Pages

The number of businesses now incorporating PPC into their digital marketing strategies has risen over the past few years. However, many of these are finding it frustrating that they are not getting the return on investment they expected. Why? Well it’s a simple case of poorly optimised landing pages.

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Are You Creating Engaging Social Media Content?

Let’s face it, we should all have some experience of social media in this day and age, whether it be just for personal use or for marketing your business. Most of us understand which networks are best for different objectives and how to operate the functions of those networks. But how do we know if we are using social media to its full potential within your digital marketing strategy?

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