On the sixth day of Christmas, the Whitefish Team gave me –a reason for why I should blog Blogging may be an utter ball ache for most businesses, but it’s an activity that pays off for those who put in the effort. It’s also hugely helpful to SEO. Blogs help businesses to build their brand, […]
On the fifth day of Christmas, the Whitefish Team gave me –the key to testing site load speed. Site load speed is a pretty significant ranking factor. Google uses this indicator as a way of determining which sites should rank highest. Fast pages rank better and convert better than slow pages. If your site takes […]
On the fourth day of Christmas, the Whitefish Team gave me – advice on CRO. You may have a fancy website and products or services that are very saleable, but if your website isn’t well optimised for conversion, you may be struggling to generate online sales or enquiries. Conversion rate optimisation (CRO) is the art […]
On the third day of Christmas, the Whitefish Team gave me – tips on email strategy Email marketing is an old but trusty tool in your digital marketing toolbox, but it requires careful planning. Too aggressive and you risk losing your contacts. Too generic and your message won’t resonate. In previous blogs we have looked […]
On the second day of Christmas, the Whitefish Team gave me – advice on local SEO Yesterday we looked at PPC. Today’s blog is all about localised SEO and what to focus on. In previous blogs we have explained the importance of localised SEO for businesses wanting to rank for users searching on specific products […]
On the first day of Christmas, the Whitefish Team gave me – some tips on PPC… Welcome to day one of our special 12 days of Christmas feature; a series of micro-blogs with nuggets of marketing advice for all your digital needs. To kick things off, we are looking at PPC and how to make […]
It was only going to be a matter of time before Google’s algorithms used machine learning to determine the best results to serve to a particular user and whilst this is by no means a stand-alone rank signal, artificial intelligence is influencing search results now more than we realise and will only continue to evolve.