SEO gurus and digital bods are forever banging on about content; how you should be churning it out faster than your competitors and creating content that sings. But does anyone know what it all means? Here are some dos and don’ts to help you to navigate the digital content gauntlet.
How to Earn Backlinks Does the word backlink send you running for the hills? We wouldn’t blame you if so. The practice of growing backlinks over the years has fundamentally changed, and there’s still some debate as to what constitutes white hat SEO activity from black hat. The answer is, you need a certain amount […]
Many of our clients admit to being confused by the social media landscape and regularly ask us how they can use Instagram to promote their brand. The truth is, although online opinions and recommendations friends greatly influence purchasing decisions, Instagram isn’t suited to all brands.
Plugins are a set of software functions that add bespoke value to a WordPress website. They are written in the PHP programming language and integrate seamlessly with WordPress. Examples of WordPress plugins include options that can optimise your website, build forms, improve images and create on the fly redirects. Here are 5 of the best picks in our humble opinion.
Search engine optimisation is a fundamental part of your digital marketing activity. It’s the means by which your website is ranked by search engines such as Google, for people searching for your products and services. But how exactly does SEO and Google work? Here’s a quick-fire synopsis.
SEO made Simple with these 3 Activities If you’re in charge of your company’s SEO, then you will no doubt want to know how you can execute a successful SEO strategy. There is an abundance of how to guides out there, but these can be overwhelming to the beginner and time-consuming to implement. We’ve simplified SEO […]
You only get one chance to make a first impression, and in the online world it’s pretty cut-throat. Users take a split second to decide if they like your website, based on content relevance, layout, colour and trust. Furthermore, the average user also only reads 20% of your webpage, so instantly engaging a user is a tough gig!
Traditionally search engine optimisation (SEO) has involved a strategy of techniques on your own website, however it’s now as much about what you do off-page. Here we look at what is off page SEO and how it can improve your rankings.