Chris Surridge is an experienced Digital Marketing Director with a wealth of knowledge on Search Marketing Strategies and Conversion Analysis. His value is in strategic planning for client accounts, and his consultative services.
Social media can be a daunting arena for accounting firms. After all, how do you make finance and accountancy products exciting in an informal space online? You may be surprised to hear that social media can be a really successful avenue for growing your business, the trick is in marrying the right networks with the right objectives.
Developing your business' digital marketing strategy is a task that requires some trial and error, however, you can minimise the level of certain errors. To help you with this we have devised a list of the most common digital marketing mistakes that you should avoid.
We have all come across a 404 error on the internet, when we have searched for a page that can’t be found. But did you know that as a website owner, you could be missing out on essential traffic if you leave your pages with 404 errors? Here’s how you can fix them.
What do you think drives a good conversion from your website’s pages? Great content? A user-friendly design? Clear CTAs? Well, actually all three are important. But there’s one thing missing that is often overlooked, and that’s on brand content.
If you’re reading this post then the chances are, you are either looking to start marketing your accounting business online, or you’re looking to improve your existing digital marketing performance. Either way, here are some helpful answers to some of the most popular questions we are asked by our accountancy clients.
If you’ve made the move to a ‘mobile-friendly’ website, then you’ve scored yourself a huge tick in Google’s eyes. However, there’s more to mobile optimisation than you might think. Here’s a list of technical SEO elements you need to bear in mind, specifically for mobile first indexing.
Investing in digital marketing is something that businesses can be reluctant to do if they are unsure of their ROI. The question they often have is ‘how does digital marketing make me any money’? Here’s how to use digital marketing effectively, to grow your revenue.