Improving your Online Presence

You’re a business looking to improve your online presence, but you’re not flushed with a big marketing budget. Fear not, there are some great DIY SEO tips that you can employ to ensure you’re on your way to getting a slice of the pie.

You don’t have to be an expert to put these tips into practice and best of all, most of these are free!

  1. Audit Your Site’s SEO

You needn’t spend hours trawling through your site to find SEO issues to fix. Use a free site auditing tool, which does the job for you.

Whitefish Marketing has an excellent free SEO audit tool, which will generate a report for you.

  1. Install a SEO Plugin

For Sites with a backend admin system such as WordPress or Wix, there are a number of SEO plugins that you can download for free.

Yoast is our personal favourite. On each page, it has a traffic light system to show SEO compliancy and it makes recommendations on how to go from red or orange to green, which you can implement fairly easily.

  1. Review Your Keywords

The keywords you choose are the most important signal in telling Google (and users) what your site’s pages are about. Whilst it’s no longer necessary (and in fact harmful) to stuff keywords multiple times into page content, in an attempt to play Google’s algorithms, you do need to have a clear map of what’s what in terms of content.

List out the keywords you want to target for your business and map them out to key parts of your site where users would be best landed for those words. Ensure your content is relevant on the landing pages, to avoid users bouncing back to the SERPs page.

Use Yoast to populate the meta data with each chosen keyword.

  1. Blog A Lot.

Blogging is one of the most important SEO activities. It shows your business is active online. Sites that have static content could be mistaken as inactive if content isn’t refreshed regularly.

Blogging, although time-consuming for businesses, has a multitude of benefits. Most of all, it gives your brand the opportunity to show industry authority, as well as personality.It also gives users the opportunity to share content.

We recommend blogging at least once per week and posting across multiple social media channels, presuming you use social media. If not, see tip 5.

  1. Get Social!

Not all social networks are relevant to businesses, but at least one will be. If you’re in the retail or creative industries then visual networks such as Pinterest and Instagram work well. More corporate businesses would be more suited to LinkedIn and Twitter.

Social profiles provide a free online marketing avenue to share news updates about your brand and to engage with existing and potential customers.

Keep it social and not to salesy and check out what your competitors are posting.

  1. Use Local Citations

Citations are an important ranking factor as they contain information about your business on sites other than your own, giving Google more ‘online gumpf’ about YOU.

Citations include pages such as YellThomsonLocal, Bing Places, Hotfrog and Yelp.

Moz Local includes a subscription service, which updates all relevant business listings for you, managed by one central admin panel. But it comes at a price.

Alternatively you can do these all yourself, for next to nothing. Most basic listings are free. Upgraded listings may come at a small cost.

So there you have it, 6 DIY SEO tips for you to digest and implement. Of course, there is plenty more you can be doing and we’d be happy to provide a consultation.

For more information one our SEO services at Whitefish Marketing, call us on 01303 720 288.


About Chris Surridge

Chris Surridge is an experienced Digital Marketing Director with a wealth of knowledge on Search Marketing Strategies and Conversion Analysis. His value is in strategic planning for client accounts, and his consultative services.