On the ninthday of Christmas, the Whitefish Team gave me –tips on SEO.

SEO can be a daunting task. Not only is there a long list of disciplines to undertake in order to optimise your site, it’s a practice that evolves constantly, to meet technological advances.

If you want a full rundown of all the elements you might need to look at in order to improve your organic performance, then you can run a free SEO audit an obtain recommendations. Alternatively, here are 5 disciplines that are considered the most important:

  1. Social media engagement

Social media gives you a free platform to post content, share media and generate traffic. It’s a way of attracting backlinks and it’s a medium for creating brand awareness.

  1. Mobile optimisation

In tomorrow’s blog we look at this in more detail but sites that are responsive to different devices rank higher in search engines as they offer friendly user experiences and retain visits.

  1. Dynamic content

A prominent ranking factor is user engagement. It’s a no brainer that entertaining and informative content is likely to engage a user more than one-dimensional copy.

  1. Localised SEO

Optimising you site for local SEO gives you the ability to rank better in a less competitive space and with more relevance, which should improve your conversion rate.

  1. Optimise for rich answers

Research what questions your target audience might have about your service and create content that specifically answers those questions.