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An Idiot’s Guide to Link Building

Link building is still very much an important element of SEO. However, a lot of what previously worked for SEO is now considered bad practice due to the unethical ways of engineering this. Whether you are new to link building or you need to start again with your link building strategy, this simple guide will help you through the link building minefield.

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What to Expect from Digital Marketing in 2018

On the twelfthday of Christmas, the Whitefish Team gave me –a heads up on 2018! 2017 has been a busy year for digital marketers. We’ve seen developments with mobile-optimisation, interactive content and schema mark-up. But what’s predicted for 2018? Well we like to keep our ears to the ground when it comes to developing trends, […]

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How Can I Make My Content Sing?

On the eleventhday of Christmas, the Whitefish Team gave me –acknowledgement that content is King. We’ve been banging on about content marketing for a number of years now. Whilst the emphasis on content has remained pretty consistent, there is an evolutionary change within the content world, with the types of content becoming more and more […]

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10 Marketing lessons from Apple

We are sharing this inforgraphic from the website group, a great display of top 10 marketing lessons from Apple. Courtesy of: The Website Group

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The Importance of a Mobile-Friendly Website

On the tenthday of Christmas, the Whitefish Team gave me –advice on mobile-friendly sites. Mobile has overtaken desktop in terms of the percentage of search traffic on Google. This means that if your site is not optimised for mobile, you are missing out on huge potential in terms of web traffic. Not being optimised for […]

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A Guide to Creating PPC Landing Pages

The number of businesses now incorporating PPC into their digital marketing strategies has risen over the past few years. However, many of these are finding it frustrating that they are not getting the return on investment they expected. Why? Well it’s a simple case of poorly optimised landing pages.

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5 Recommended SEO Activities

On the ninthday of Christmas, the Whitefish Team gave me –tips on SEO. SEO can be a daunting task. Not only is there a long list of disciplines to undertake in order to optimise your site, it’s a practice that evolves constantly, to meet technological advances. If you want a full rundown of all the […]

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What’s the Best Social Media Platform for My Business?

On the seventh day of Christmas, the Whitefish Team gave me – hints on how to cut it socially. Social media is an essential part of any digital marketing campaign. It’s an incredibly powerful tool that gives you great reach, a real-time connection with your target market and the potential to show your brand’s personality. […]

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