On Page SEO Factors that Add Value
Search engine optimisation is one of those disciplines in a constant state of change,with search engine algorithms being refined and updated endlessly. This means that trying to stay on top of developments means keeping up-to-date with the latest changes as and when they occur. There are, however, a number of on-page SEO factors which seldom change, and which represent best practice when compiling a content page. The infographic shown perfectly encapsulates a dozen on-page SEO factors that search engines and users alike will always value.
Leverage SEO-friendly URLs
Keep your URLs as short as possible and keyword rich, utilising the keywords within the first three-to-five words.
Start title with the keyword
Keywords continue to play an important role, and the title tag should begin with the keyword for a given page, providing the webpage with better ranking opportunities.
Engaging with an audience requires far more than humble text. Use images, infographics, and video to reduce bounce rate and increase the time on site.
Use outbound links
Adding outbound links to relevant, authoritative websites aids Google in determining the topic of your website, thereby supporting your own page rank.
Use keywords early
Working your keyword into the first 100-150 words of the page content emphasises the relevance of the term to the article’s content.
Put your title in an H1 tag
As your headline tag, the H1 tag should contain the page title and, ultimately, the main keyword of the page. Check your website coding to ensure this is the case.
Page load time has been identified by Google as one of the key SEO ranking factors around, as well as being important to user experience. Compress your images and code to ensure that loading is as quick as possible.
Add title modifiers
Working modifiers such as ‘2016’, ‘UK’, ‘Best’, etc. will help your page rank for long-tail versions of your keyword.
Include sharing buttons
Social media is vital to a website’s success, and is gradually becoming more important to search engine rankings. Add sharing buttons on your webpages to increase the level of engagement with audiences.
Write longer content
Longer content has been found to rank higher in Google search results than lightweight articles. Try and aim for at least 1,500 words when targeting competitive keywords.
Reduce bounce rate
Bounce rate – i.e. when a visitor lands on a page only to leave – is vital for your rankings. Invest in better content to engage visitors and slash your bounce rate.
It’s easy to overuse a single search term, but incorporating synonyms into your copy is vital. Google is working to match relevancy with intent, so take advantage of the Adwords Keyword Tool to identify synonym opportunities.
For More Information On SEO
For more details on SEO best practice, contact Whitefish Marketing in Kent today. We’ll be able to help you identify the areas in your digital strategy that can help deliver greater online success.