Strategic Planning

Effective Strategic Planning Could Increase your Businesses Success


Strategic planning

Attract, Convert, Retain

There is a timeless quotation from Benjamin Franklin which has is commonly adopted by business management executives: “By failing to prepare, you are preparing to fail.” The relevance of this saying is none-more important than in digital marketing, with the need for effective strategic planning being the difference between the success and failure of a campaign and even a business.

At Whitefish Marketing in Kent, we adopt a holistic approach to strategic planning, taking a detailed look at every piece of the digital marketing puzzle to ensure that success is all but assured. Our team of experienced marketing professionals is able to support your business in developing a marketing schedule that effectively reaches out to a target audience and helps you engage in a way that is beneficial. As such, you can be confident that we’ll liaise with you to identify targets and objectives and work together towards achieving them.

Our strategic planning services

Our approach to strategic planning stretches far beyond simply reaching an audience. In fact, we value establishing an enduring relationship with clients above their simple acquisition, which is why our strategic planning covers three essential areas:

  • Acquisition
  • Conversion
  • Retention

We can work alongside you in plotting a journey to achieving your objectives, focusing first on reaching the necessary audience; converting that audience into paid customers; and retaining those customers for prolonged periods during which time you can cross and upsell additional products and services.

Find out more

You can find out more about the strategic planning services provided by Whitefish Marketing by contacting our Kent-based team today. We’ll be able to help establish goals for your business, and will help plot a journey to success. In addition, we will support you in the careful planning of each component of your marketing strategy, ensuring that you work efficiently, effectively, and affordably in establishing lasting relationships with your customers and clients.

Simply submit an online enquiry form today and we’ll be in touch to discuss your goals and digital marketing requirements.