Google update:  What you need to know

Since April 21, Google has changed the manner in which it utilises the mobile friendliness of websites as a ranking factor. The introduction of the Google update means that businesses and website owners have been on high alert to ensure the accessibility and usability of their site for mobile devices. For those ill prepared for change, however, the impact may well be detrimental.

But why introduce mobile friendliness as a ranking factor? And how does it impact your business? We provide a brief overview of the whys and hows of the update, helping keep you up-to-date with the industry best practices for digital marketing.

Why the update?

Recent research has shown that up to 60% of all searches are made using a mobile device. As such, Google wants to ensure that users receive the best-possible experience when accessing a website on their handheld device. With the introduction of mobile friendliness, greater priority will be afforded to those websites that are mobile accessible in search engines. Users will therefore be able to access search results that are optimised for their devices, instead of being served websites that remain solely optimised for use on desktop and laptop machines.

Is my website mobile friendly?

The first step to ensuring compliance with the latest Google update is to check your site for mobile friendliness. Testing for such compliance has been simplified by Google itself, with its Mobile Friendly Test giving an overview of a website’s compatibility.

How can I avoid mishaps?

Should you find that your website is not mobile friendly, it’s essential that you look to revise your design and usability for mobile devices. One of the most popular and simple ways to ensure the design is mobile friendly is to adopt a responsive web design. Instead of hosting a mobile-only option, a responsive website enables you to control the content on a single site which then adapts its appearance according to browser device.

In addition, you should take the time to conduct an audit of every page on your site to ensure that pages are easily navigable and optimised for mobile. Finally, you should check that search engine bots are able to crawl your website; failure to notify Google via Webmaster Tools may well see your mobile website not being indexed and thus not accessible to users.

Contact Whitefish Marketing today

For more details on the changes caused by the April 21 update from Google, and for tips and advice on how to make your website mobile friendly, contact Whitefish Marketing in Kent today. We’ll be happy to detail everything you need to know about mobile compliance.


About Charli Carlton

Charli is head of content at Minerva Copywriting. When not producing great copy, she can usually be found daydreaming about exotic holiday destinations or in the pub with her mates.