Some essential information for businesses venturing into online marketing

 It’s been a tricky couple of years for SEO, with many sounding its death knell and others demanding more work for less money before moving on to a cheaper competitor. Through it all, search engines have continued to evolve and become more refined, making the challenge of staying ahead of the competition harder than ever. But wait… surely that’s a good thing for those working in SEO? The answer is a resounding yes.

Why SEO is important

 Search engine optimisation is as important today as it’s always been, but the role has changed. It’s no longer a case of simply being able to identify a few keywords and build a few links; to be truly effective, a modern SEO professional needs to wear a number of hats and take responsibility for myriad disciplines:

  • Technical website auditing
  • Content promotion
  • Social media optimisation
  • Local SEO
  • Best practice fulfilment
  • Customer personas and targeting
  • Data and analytics
  • Branding

Each factor plays an integral role in the overall objectives of boosting search engine rankings, generating links and traffic, and increasing revenue. Without a dedicated SEO team, being able to build brand awareness would be impossible, and working towards the goals essential to online success impossible.

Putting value on SEO

While the necessity of SEO can be clearly identified from the responsibilities above, trying to affix a precise value on the discipline is another challenge, not least when attempting to justify investment to senior decision makers. When push comes to shove, recording data in order to put a value on SEO should be straightforward. For example, the most common metrics from which to determine the value of SEO are:

  • Organic traffic
  • Rankings
  • Revenue
  • Social interactions
  • Click-through and conversion rates

By showing a positive upturn in each of these factors is demonstrative of effective SEO. What’s more, the value SEO plays in simple brand awareness is substantial. By investing in an experienced and professional SEO team, you have the opportunity to embrace a number of positive marketing activities, each of which can be judged on their own merits.

So, is there still value and necessity in SEO? The answer, it would appear, is clear.

Contact Whitefish Marketing for SEO Help

Kent SEO agency, Whitefish Marketing, look to work with businesses to develop their online presence, increase overall traffic to their website, and ultimately bring in more sales leads.  Contact our SEO team in Folkestone on 01303 720 288 for a chat about your SEO needs.


About Chris Surridge

Chris Surridge is an experienced Digital Marketing Director with a wealth of knowledge on Search Marketing Strategies and Conversion Analysis. His value is in strategic planning for client accounts, and his consultative services.