The Key to SEO Success 

Search engine optimisation (SEO) is key to the success of your business online. Whether you’re aiming to connect with existing customers or develop your target audience, it’s important that you follow this SEO checklist for 2016 to ensure you reach out effectively. Use the tips provided and look forward to improved online performance for your website and your business.

 

Be accessible

  • Include a search box on your website to enhance navigation
  • Use internal links effectively to improve the customer journey
  • Add breadcrumbs to help users easily move back in their journey
  • Make the homepage easily accessible
  • Ensure the structure of your site is clear and simple

Schema markup

  • Label, tag, and file all media inserted on your website. This will aid Google in being able to decipher what the content of your page is about
  • Make sure your URLs embrace canonicalisation

Quality content

  • Content should be of value to users, so ensure it is relevant and authoritative
  • Produce content on a regular basis
  • Optimise your content with the right keywords and with rich media

Engage in good linking

  • By producing content that is quotable and shareable, others will link to the source
  • Regularly check your backlink profile to ensure there is a rich diversity of quality links that don’t originate from disreputable sources

Improve user experience

  • Reduce the load time of your page; slow-loading pages have a high bounce rate
  • Keep key information ‘above the fold’ – i.e. so that it is immediately visible
  • Don’t populate a page with too much information – each page should be aesthetically pleasing

Be responsive

  • A high proportion of web traffic will come from mobile devices, so make sure your website is responsive and adapts to the browsing device effectively
  • Make links clear and easy to use
  • Avoid using Flash and software incompatible with mobile devices

Social management

  • Utilise your social media accounts to share information that is relevant and useful
  • Include social sharing buttons on your website to better share your content among users

Localise your content

  • Local SEO is important to reaching the correct target audience and gives geographic relevance to the content you produce

 

For More Information about SEO

For more information on the SEO factors that will remain important in 2016, contact the digital marketing experts at Whitefish Marketing today. We’ll be happy to answer any questions you may have and support the development of your online presence.


About Chris Surridge

Chris Surridge is an experienced Digital Marketing Director with a wealth of knowledge on Search Marketing Strategies and Conversion Analysis. His value is in strategic planning for client accounts, and his consultative services.