Optimising your SEO for Christmas

Pick up the Christmas tree……check!

Order the turkey…..check!

Get the Christmas booze….check!

Research last minute SEO tips……wait, what?

Ok so search engine optimisation for your business is not exactly what springs to mind when planning your Christmas ‘to do’ list. After all, you’ve got enough to be doing right? But as this blog will advise, some last minute SEO tips before Christmas could just bring your business a joyful end to 2016.

 

Don’t Neglect Your SEO Before Christmas 

Whilst SEO activity takes time to bed in, there are still some tactics you can employ to gain some traction in the online space. Well, we all like quick wins don’t we?

Forget the assumption that you need to spend time endlessly planning your online marketing strategy and missing out on all the festivities. The following SEO tips will ensure you’ve covered all the bases to see your business sail through the Christmas season and into 2017.

 

Christmas SEO Tip 1: Optimise Your Meta Data

No matter how good your SEO strategy is, there is always room for improvement with meta data as targeted terms often change, according to the time of year.

If you’re unfamiliar with meta data, we’re talking about the page titles and the meta descriptions that appear in the SERPs (search engine results pages).

These signals tell search engines and users what your page content is about and are pulled up into the results, based on what key phrase the user searches on. But the key phrase can change according to the time of year.

For example, a search on “wooden toys” might bring the best traffic throughout the majority of the year, but during the festive season, a more appropriate term to attract your target audience might be “Christmas offers on wooden toys” or “Christmas gifts wooden toys”.

Having a smart strategy with your meta data could mean a substantial increase in traffic and sales conversions.

SEO optimisation

Christmas SEO Tip 2: Fix Page Errors

If you’re on top of this SEO lark then you’re probably already checking Google Webmaster Tools monthly to pick up any crawl errors on your site’s pages. If you’re not, then it’s definitely worth fixing crawl errors to help plug any split juice in terms of your site’s rank power.

Whether you’re adept at fixing crawl errors or not, the festive season marks an important time to identify any errors such as 404 errors and fix them by implementing redirects.

Thanks to a very intuitive suite and a helpful interface, Webmaster Tools makes it relatively quick and painless to fix errors to ensure your site is firing on all cylinders. That’s more time for you to get stuck into the Jacob’s Cheeselets

Christmas SEO Tip 3: Filter Out Your Best Products

Pages that are buried deep within your sitemap and take more than a few clicks to find often perform less successfully than your top line pages.

Pulling through some key pages to your homepage will help to boost those pages’ ranking potential.

Whilst it may be impossible to do this for your entire product range, selecting some of your Christmas best-sellers and promoting them on your homepage will shorten the number of clicks required to access those pages.

Christmas SEO

Christmas SEO Tip 4: Conduct a Site Audit

If you have the time, it’s worth doing a quick SEO site audit to see if there’s anything that could be hindering your site’s performance, such as page load speed, no index tags and poor link networks. We offer a free SEO site audit, to help you identify such errors, which you can go away and fix.

Alternatively, if you need help with any technical SEO fixes, we can take the hassle away from you with our SEO service. We are a Kent based marketing agency with competent SEO experts. Our work is carried out remotely from our offices in Folkestone.

So there you have it, some last minute SEO tips to give you some quick wins over the festive period. Now go pour yourself a Snowball and enjoy the festivities!

About Chris Surridge

Chris Surridge is an experienced Digital Marketing Director with a wealth of knowledge on Search Marketing Strategies and Conversion Analysis. His value is in strategic planning for client accounts, and his consultative services.