If you keep up to speed on changes in the digital marketing world then you may have heard the rumour that Google Chrome will soon be marking sites without an SSL certificate as unsecure in the search bar. The rumours are indeed true and the chance will take effect this month. Here’s the low down on Google’s plan to warn users about unsecure websites.
What the FRUQ? What does that mean? No, I’m not trying to be smart and give you the proverbial finger, it’s a genuine term we’ve recently coined to explain the core structure behind your website’s content. I’ll come to the anachronism later, but for now I want to give you an imaginary case study, which […]
PPC Key Pointers So, you’ve yet to embrace Google AdWords but have heard it’s important to your digital marketing strategy. Fear not, understanding AdWords isn’t as tough as you might think and you can get to grips with the basics of PPC with a few key pointers to get you going.
SEO Techniques that are No Longer Effective If you’re responsible for your company’s search engine marketing, you’ll want to know that you are implementing practices that are current and are in line with Google’s best practices.