What's New with Moz Local
Last month, Moz announced an exciting new release of Moz Local, with a host of new functions and integrations, including Google My Business Synchronisation, improved SEO metrics and expanded distribution.
Moz Local has been a godsend for local SEO. It ensures business listings are displayed correctly and consistently across all the major online business directories. And they have seriously just upped their game with the addition of these new features, designed to make local listing management even easier for agencies, small businesses and enterprises.
Why Local SEO Is Important
Mobile has overtaken Desktop as the leading device used for search and according to Google, 30% of mobile search is location specific. Stats from Google also revealed that as much as 76% of users who perform a local search from their mobile phone, visit that business within a day. Furthermore, 28% of those searches results in a purchase. Not bad!
The New Moz Local
So how does Moz Local add value to this?
Moz Local aims to help you ‘make local your advantage’ and we can see why. As the world’s leading SEO software company, Moz is keen to meet the needs of the SEO community and match its evolutionary path with that of powerhouse Google.
Google My Business Syn
Probably the most significant function of the new Moz Local is the synchronisation of Moz Local with Google My Business (GMB).
Previously users would need to update and manage their Moz Local listings and Google My Business listings separately. With this synchronisation however, your listings need only be managed from a single dashboard in Moz Local, which then updates in GMB.
Another of Moz Local’s new offerings is its expanded distribution. Moz has added 5 new directory services to help boost local SEO. These new listing services include Hotfrog, Apple Maps, Here, TomTom and Navmii.
All previous listing services connected to Moz Local remain.
The all new Moz Local includes a listings alert function, designed to immediately notify you of any changes to your business listings. As some may have encountered, Google can sometimes change business information without warning, which can be problematic if you were unaware of the changes and users have seen the incorrect information. Not exactly great PR.
Listing alerts are now delivered to you via the Activity Feed, giving you the opportunity to correct any anomalies in a timely manner.
The power of consumer reviews should not be underestimated. It’s no secret that top organic listings are awarded to businesses that have user generated content. Why? Because reviews spell social proof. They offer recommendations, reassurance and reinforcement. They bring value to the user and we all know how much Google loves value.
To add to the list of popular review sites on the Moz Local dashboard (Citysearch, Yelp, Foursquare etc), the new Moz Local platform also now includes Google Reviews. Well that would seem logical right? When trying to please Google, one must kiss Google’s butt.
So how much will I need to pay? Well, there are three tiers to the new Moz Local platform. They are as follows:
Moz Local Essential ($99 per site, per year)
Moz Local Professional ($179 per site, per year)
Moz Local Premium ($249 per site, per year)
You can find out more about what’s included for each package by visiting Moz’s features page.
I Don’t Have Moz Local – What Now?
If you’re an SEO novice wanting to check the level of localisation on your site, there are free SEO audit tools available. We offer our own free SEO audit, which will generate a report for you with recommendations that you can then decide how best to action.
If you’re keen to fully optimise your site for local search, why not check out our SEO services. Based in Folkestone Kent, we work with Kent businesses to help localise their listings to target traffic from their town and county.
If you’d like to have a chat about your business listings or your SEO in general, give us a call on 01303 720 288.