Making your Content Marketing Successful

Good content is key to a digital marketing strategy, enabling you to promote what you do whilst simultaneously reaching out to and engaging your target audience in a fun, interactive and informative way. For your content marketing strategy to be a success, however, you should not only think about content generation, but also how you can make your content go further after publishing.

There are many ways you can do this with ease, so take a look at these simple content marketing ideas:

Make the most of social media

Social media is not just for posting selfies and gossiping with friends. It’s an effective content marketing tool which, when used correctly, can improve brand awareness, increase engagement and ultimately boost turnover. In fact, with 3.6 billion people across the globe using platforms like Facebook, YouTube and Twitter, it makes perfect sense to tap into this social world and shout about what you do via channels which suit your business.

Set up a Facebook for business page, for instance, and you can post high-quality content which can be easily shared and which helps improve your outreach. The same can be achieved via Twitter as well as sites like Instagram, but it’s up to you to generate content people will be interested in and then promote it via channels that suit your target audience. If you’re an e-commerce company selling women’s clothing, for example, you may want to focus your attention on Pinterest as the majority of its users are female and willing to buy things as a result of what they’ve seen.

Build high-quality backlinks

Building backlinks is a great way to make your content work harder after it has been published. While link building was once seen as one of the black hat content marketing services – and one that could still get you penalised by Google if you, say, buy a significant number of backlinks from non-trusted sourced – earned backlinks can eventually improve your SEO score.

It can take time, money and effort to get the type of links you need to make your content a success, but it’s more than possible and, by involving your PR team, you could help generate high-quality links from industry experts and other top sources.

Update content on a regular basis

Content can quickly become outdated and you can bet your bottom dollar that Google will notice if you get a little lazy. To prevent this from happening, try to keep your website, blogs, articles, infographics, video content and anything else you produce updated and don’t be afraid to republish. Google adores fresh content and by using analytics to find out the most-popular posts, you can prioritise these first and keep your audience coming back for more.

Need help with your content marketing strategy?

 Why not contact Whitefish Marketing – a reputable digital marketing agency that can help you out at every Digital Marketing turn.


About Michael Johnson

Michael is the Managing Director for a professional copywriting agency – Minerva Copywriting. In his free time he also enjoys Skittles and Batman!