Why Google Panda 4.1 is important even for small businesses

As the most used search engine in the world, Google constantly strives to produce the best results for each and every user. That’s why it often makes changes to its search results ranking algorithm. While Google Penguin aimed to penalise sites using black-hat SEO techniques, Google Panda was designed to prevent sites with poor quality content dominating Google searches.

What is Panda 4.1?

Such algorithm changes can negatively affect companies with poor SEO or marketing strategies and, with Panda 4.1 released back in September, a number of targeted businesses are still working to rectify mistakes and improve their organic search performance. Each algorithm change tends to target a slightly different area; however, Panda 4.1 has the ability to: 

  • Target sites with a lack of content or 'thin' content
  • Target sites with a large quantity of duplicate content
  • Target machine-generated or 'spun' content which often doesn't read well
  • Target 'content farms' or sites with a lot of how-to articles and very little depth
  • Target sites stuffed with keywords 

Why Google Panda is important even for small businesses 

Just because you're a small business doesn't mean you can't rank highly in a Google search, particularly if you make the most of local SEO. That said, you'll also be subjected to many of the same rules and regulations as larger companies, which means you must pay attention to past and present algorithm changes as this will stop you from being hit should Google role out another change. 

Sure, all these algorithms might seem a bit intimidating, but they can actually prove a great guide for businesses small and large. In short, Google only wants users to find the best websites (after all, they have a reputation to maintain), so why not take their guidance on board and make your part of the web as good as it can be? Avoid anything that might be frowned on such as keyword stuffing or spun content, and write for human beings instead of search engines. Google will know if you're just trying to climb the search engine ladder or whether you're being both informative and interesting. 

If you're worried your site might be hit during the next update, it's a good idea to carry out a content audit to ensure everything's as legit as you can make it. Don't take any risks as it could impact heavily on your company if you are bumped out of the search list. Similarly, if you're just starting out in the business world and are currently working on your site, use Panda 4.1 to get things right from the beginning. As the latest algorithms show, Google tends to punish poor quality work, so put the effort in yourself and you should reap the rewards in the long term. As Google Panda largely focuses on thin content, fill each page appropriately without duplicating paragraphs and ensure there is depth to what you write. 

Don't forget, content is more than just words, so infographics, questionnaires, video and a variety of other rich media could work in your favour so long as it's relevant, well optimised and unique. 

What about other Google algorithm updates? 

Google keeps many of its algorithm secrets under wraps, so it's hard to tell exactly what they'll role out in future. While you can't predict what might pop up, following past guidelines is sure to put you in good stead and keep you on the straight and narrow.

Need more help with your Business Marketing?

For a comprehensive content marketing strategy that complies with Google Panda regulations, contact Whitefish Marketing, in Folkestone Kent. Our team of professional content copywriters can help you achieve your goals, raise your profile through search engine visibility, whilst meeting the necessary guidelines required.


About Chris Surridge

Chris Surridge is an experienced Digital Marketing Director with a wealth of knowledge on Search Marketing Strategies and Conversion Analysis. His value is in strategic planning for client accounts, and his consultative services.