Google’s Penguin algorithm, which launched in 2012 and has had subsequent updates since, was designed to filter out anyone gaming the system by buying or obtaining high levels of backlinks to make sites rank better. Consequently, Google favours quality links over quantity links. But even though the backlinks game has evolved, backlinks remain an important ranking signal to Google. If you want to know what inbound links you have to your site and how good they are, here are 5 backlink checker tools you can use.
If you keep up to speed on changes in the digital marketing world then you may have heard the rumour that Google Chrome will soon be marking sites without an SSL certificate as unsecure in the search bar. The rumours are indeed true and the chance will take effect this month. Here’s the low down on Google’s plan to warn users about unsecure websites.
SEO Techniques that are No Longer Effective If you’re responsible for your company’s search engine marketing, you’ll want to know that you are implementing practices that are current and are in line with Google’s best practices.