Avoiding these Common Mistakes could Help Improve your SEO

Link building is a crucial part of any SEO strategy, but to avoid being penalised by Google or making yourself look unprofessional, it’s important to work in a methodical way that helps target the right people. Link builders everywhere make mistakes on a regular basis, so here are seven things not to do when going about your link building business.

  1. Contact and patronise people in your field

As a rule, don’t reach out to people who do what you do already and insist on telling them how the link building world works – or what amazing services you can offer. This won’t go down well and will make you look like an automated spam machine.

  1. Promote contact without doing your homework

In order to give yourself the best chance of a blog being placed, always do your homework before approaching a specific blogger to see if they’ve already got the content you’re offering. If they do, they probably won’t appreciate being disturbed, but if they don’t, you might be onto a winner.

  1. Use the wrong contact name

Want to make a good impression? Make sure you use the right contact name – and certainly don’t make spelling errors if you’re trying to promote content. If you can’t find the name of the blogger, using a generic term such as Webmaster should be fine, but try to personalise each email as much as possible.

  1. Write an essay

When it comes to link building strategies, you might be given many different tips ranging from keeping emails short and sweet to offering compliments and praise about the website you’re referring to. In general, try not to be too short and blunt, but also avoid writing an essay. While it’s good to build relationships over time, you’ve also a job to do, so it doesn’t hurt to get to the point sooner rather than later.

  1. Attempt to get links on dead sites

There are many dead sites on the web. Some haven’t been updated in years, so before making contact, check to see if the content (including blogs, photographs and news stories) are up-to-date.

  1. Follow up time and time again

People are busy and may forget to reply to your email, which is why it’s ok to follow up from time-to-time. In fact, contacting someone twice is not a big issue. If you don’t get a reply after your second attempt, however, it’s best to leave it as they’re probably not interested in what you have to offer.

  1. Get links with a nofollow attribute

Links with a nofollow attribute are ignored by Google, as this particular attribute tells the search engines that you do not want them to consider that backlink. This is not what you want, so ensure the nofollow is removed.

Need Help with Link Bulding?

Link building takes time and effort, but if you need help with your digital marketing strategies don’t hesitate to contact Whitefish Marketing.We follow best practice SEO techniques and have extensive experience providing digital marketing services to clients throughout the UK. Get in touch with our team today for more details.


About Charli Carlton

Charli is head of content at Minerva Copywriting. When not producing great copy, she can usually be found daydreaming about exotic holiday destinations or in the pub with her mates.