It was only going to be a matter of time before Google’s algorithms used machine learning to determine the best results to serve to a particular user and whilst this is by no means a stand-alone rank signal, artificial intelligence is influencing search results now more than we realise and will only continue to evolve.
Google’s Penguin algorithm, which launched in 2012 and has had subsequent updates since, was designed to filter out anyone gaming the system by buying or obtaining high levels of backlinks to make sites rank better. Consequently, Google favours quality links over quantity links. But even though the backlinks game has evolved, backlinks remain an important ranking signal to Google. If you want to know what inbound links you have to your site and how good they are, here are 5 backlink checker tools you can use.
PPC Key Pointers So, you’ve yet to embrace Google AdWords but have heard it’s important to your digital marketing strategy. Fear not, understanding AdWords isn’t as tough as you might think and you can get to grips with the basics of PPC with a few key pointers to get you going.
SEO Techniques that are No Longer Effective If you’re responsible for your company’s search engine marketing, you’ll want to know that you are implementing practices that are current and are in line with Google’s best practices.