Does your accountancy firm have a mobile-friendly website? If not, you could be missing out on valuable clients.
With more people accessing the internet from mobile devices, more and more businesses are flocking to web development agencies to get a mobile-friendly website. Why? Because if your website isn’t responsive to the device someone is using, it could be the difference between a user staying on your site or clicking the back button and exiting.
Yes, it really is as cut-throat as that.
Over half of local searches on Google are carried out on mobile. With so many businesses now sporting a mobile-friendly website, users are used to the ‘mobile’ experience when it comes to web-browsing. Which means there is a very real threat of being left behind in the digital marketing arena if your site is not mobile-friendly.
Isn’t this just a design thing?
No it isn’t. Granted, in the world of web-design, there have been a few design trends that have been more visual appeal or artistic flair than practicality, but this isn’t one of them.
In fact, it’s fair to say that with more and more mobile users accessing the internet, a mobile-friendly website is not just recommended. It’s essential.
Research suggests that bounce rates for non-mobile-friendly websites are 85% - 90%. This equates to an immediate loss of 10% - 25% of website traffic.
Mobile-friendly websites are likely to see a much lower bounce rate than this. You can investigate your bounce rate by accessing Google Analytics and filtering sites by device. There you can see the bounce rates for mobile traffic and desktop traffic.
Unless there is an issue with your site’s landing pages on desktop that would cause a higher than average bounce rate for this medium, the bounce rate for mobile traffic will be considerably higher if your site is not mobile-friendly.
Last April Google rolled out another mammoth algorithm as part of a MobileGeddon mission. This algorithm set out to use mobile-friendliness as its major ranking factor. This proved to be quite a shock to some ecommerce sites at the time. Only 30% of the top 500 retail companies had mobile-friendly websites, which saw a shake-up in rankings.
MobileGeddon has recently undergone another algorithm shake-up and further updates are expected as we see a much more ‘mobile’ influenced society.
So with 60% of internet traffic now coming from mobile, that’s a lot of traffic and potential clients you are missing out on. Can you afford that loss?
Need help with Website Design?
If you want some help developing a mobile-friendly website for your accountancy firm, please get in touch. All the sites we build are fully responsive and we have a wealth of experience working with accountancy firms.