6 simple changes to make your SEO count

Appearing high in search engines is fundamental to the success of any website and any business. With competition for rankings higher than ever, and more and more websites battling for the attention of a finite number of customers, being able to do all you can to reach the summit of Google’s results page has never more important. But how can you ensure you’re able to reach the top?

We’ve looked before at a number of SEO ranking factors that are essential to success online, and we’ve highlighted how embracing the latest changes in the industry is key. However, many of these developments require the investment of considerable amounts of time, leaving you distracted from other areas of your business. Fortunately, there are a number of simple changes that can help improve your SEO rankings, each of which are easy to implement and require next to no effort.

  1. Add fresh content

One of the major failings of websites old and new is the inability to regularly publish fresh content. Search engines love websites that are updated regularly, so ensuring that you dedicate time to content creation and promotion is essential. Should you find it impossible to find the time to write and create content, however, why not look to invest in content writing services? By employing professional copywriters to generate fresh content for your website, you can focus on other areas of your business while being confident that you’re getting the very best content for your money.

  1. Internal linking

Ensuring that search engine robots are able to quickly and effortlessly crawl your website plays an important role in your SEO success. By reviewing your internal linking structure and the content featured on your web pages, you will be able to source internal linking opportunities. Effective linking between pages on your website is fantastic for SEO, but also provides better user experience; by having a linking policy which directs users to where you want them to go not only makes navigation simpler, but enables you to drive sales and increase revenue.

  1. Get social

Like content creation, being continually active on social media and posting regular, engaging content is one of those tasks that needs to be done but often gets overlooked. Social signals play an important role into how websites are indexed in search engines, so having a good social presence across all the major networks is essential. Of course, social media updates should aim to add value to the user experience and not simply be promotional. Invest the time in drawing up a social media calendar for your business and post relevant, engaging, interactive material. By doing so, you can anticipate better engagement, increased sharing, and greater brand awareness.

  1. On-page optimisation

Although search engines have become more refined and intelligent when it comes to indexing pages, the relevancy of keywords is never going to diminish. After all, the keyword is what brought users to a website to begin with, so having pages optimised effectively is vital. Assess your website to ensure that each page is optimised for a specific keyword, and try to incorporate it in a manner that is natural and relevant. Keyword spamming is a thing of the past, and overuse of a search term will ultimately lead to penalties, so keep it natural and use synonyms where necessary. You should also aim to ensure the keyword features in your meta title, meta description, and in header tags.

  1. Put users first

When it comes to SEO, it’s easy to fall into the trap of putting greater importance on pleasing search algorithms than pleasing users, and it’s a mistake that is proving costly to many businesses and website owners. As search engines become more intelligent, the importance of user experience grows. Ensure, therefore, that the content you create, the design of your pages, your navigation, etc. are all tailored for the utmost user experience. Regardless of how optimised a site may be, it is the user that you need to engage in order to be successful.

  1. Optimise images

Website load time is a factor often forgotten when it comes to optimisation, but it is vital to both user experience and rankings. According to research, you have but a few seconds to capture the attention of users; if your website is too slow to load, those users will go elsewhere, increasing the bounce rate and affecting your search engine performance. The major culprit when it comes to slow load times is image size. Many people forget to optimise and compress their images for websites, meaning that large files take time to load on screen and add to slow response time. Check your image file sizes and compress where necessary, and see the load time of your website increase significantly.

Contact Whitefish Marketing for further SEO advise

To find out more about improving your SEO rankings contact Whitefish Marketing today, an SEO agency in Folkestone Kent.  We’ll be happy to provide you with tips and advice on optimising your website, as well as help develop a digital marketing strategy to deliver greater levels of success.


About Chris Surridge

Chris Surridge is an experienced Digital Marketing Director with a wealth of knowledge on Search Marketing Strategies and Conversion Analysis. His value is in strategic planning for client accounts, and his consultative services.