The design has been approved, the content has been written, and the development work is complete… but still the traffic isn’t coming. It’s the one thing you want to achieve more than anything else, but it’s just not happening. So how can you increase the traffic to your blog? And what are the secrets to lasting blogging success?
When it comes to driving traffic to your blog, there is no shortcut to success. Hard work and determination are the hallmarks of a successful blogger, so investing the time and energy necessary to reach the right audience on a regular basis is essential.
To help you achieve the traffic your hard work deserves, we’ve put together a guide on five efficient tips that will help increase traffic to your blog.
Share, share, and share again
Social media is important to any online marketing activity; by failing to correctly embrace social media, you are missing a large target audience that may otherwise be impossible to reach. Of course, the presence in our lives of such networks as Facebook, Twitter, LinkedIn, Pinterest, and more ensures that the majority of businesses are, to an extent, au fait with the basics and already have a presence.
When it comes to generating blog traffic from social media, however, many people are unsure precisely what strategy to adopt. The answer, perhaps surprisingly, is: more is more.
For many people, promoting a blog post online is the case of sharing the link once it’s been written and made live. In fact, best practice teaches us that sharing said post multiple times is far more effective. Why? Put simply, people may miss your initial posting. Different people browse the internet at different times; it may be that early risers see your blog post but, to everyone else, it completely bypasses them. This is particularly true in the case of micro-blogging sites such as Twitter. If you don’t get delivery right, your valuable tweet will be lost among the millions and millions shared elsewhere.
There is a case that too much may well put an audience off. But, regardless of whether it’s a week, a month, or even a year after the original post, if the information is still credible and relevant, people will continue to find the value in the sharing of your content.
Recruit influencers to write for you
Capitalising on the expertise of others and using their authority to further the success of your own blog is a tactic that is valuable to you, your users, and the writer themselves. Key influencers already have a reputation among an audience for being authoritative and a provider of valuable information, so what better way to get your brand known than by piggy-backing on their successes?
In exchange for the production of high-quality, traffic-generating content to be hosted on your website, and the social impact of having a valued writer distribute their work among a targeted audience, recruiting influencers to act as an advocate for your brand represents one of the simplest, least time-consuming, and effective ways to promote your blog.
Commissioning a leading influencer to support your blog will not, however, come cheap. Setting aside a budget to pay for a blog post will be essential, but you can also try to negotiate other forms of payment besides money: offer writers the chance to have a link on your site; provide free use of the services or products you offer; or even provide articles of your own to host on the writers’ sites that you will then share with your own audience. Reciprocating the work provided can well lead to a long and valuable working relationship.
Embrace the use of synonyms
The use of keywords in optimising web pages is continually evolving, and Google strives each day to refine and perfect its algorithms to return the most relevant content to users. The intelligence of how Google indexes pages is sophisticated beyond imagination, so being able to manipulate search engine results pages by overuse of keywords is an SEO technique long-since retired.
The Google Hummingbird update and the importance of conversational search ensured that SEO content writers and digital marketing professionals have been freed from the constraints of keyword stuffing. Instead, content can now be more natural in how it’s written, enabling greater creativity and better user experience.
How this differs from pre-Hummingbird days is simple: when searching for a particular term, say “houses to buy in Canterbury”, it used to be the case that optimising your page required that precise term to feature in the meta description, titles, headers, and body content. This would often make the content sound jilted or forced, and was clearly created to please search engines. Today, however, you are able to use synonyms and variations of terms and Google will still return your page for the main keyword (of course, you should still optimise for the main term, but just not as much!).
For example, your “houses to buy in Canterbury” page may also use such terms as “homes to buy in Canterbury”, “houses for sale in Canterbury”, and “homes for sale in Canterbury”. Such variations help you craft better quality content as well as rank for more keyword verticals. This, of course, leads to more traffic and better engagement with your users.
Optimise your social sharing
We looked above at the importance of sharing your blog content more than once, but there is far more to effective social media activity than the quantity of shares. Optimising your social media updates – i.e. Twitter, LinkedIn, and Facebook statuses – can make all the difference to the level of engagement enjoyed with your audience. This means, like most SEO activities, embracing best practice for the format of your social updates.
For Twitter, space is limited, so conveying information on the post as well as a relevant link is tricky. That said, you don’t need much more than those simple things. For this very blog post, we’ll share via Twitter using a very simple format:
5 super tips on how to increase traffic to your bloghttp://whitefishmarketing.co.uk/URL via @WhitefishMarketing
All the necessary information is present, the URL is included, and there’s even room to promote the Twitter ID. Once again, relevancy is key, so avoid including anything that is surplus to the user experience.
While Twitter is somewhat restrictive with its 140-character limit, both Facebook and LinkedIn offer greater freedom for sharing more details and visual elements. Facebook, in particular is a great platform for you to include a graphic or image to help entice users; LinkedIn, meanwhile, has an audience based around professionals and businesses, so craft a status that appeals to these sentiments. Take the time to generate a message best-suited to the network you’re using, and look forward to the inbound traffic coming your way.
Repurpose your content
Repurposing your content is a great way to ensure that any work has enduring and versatile appeal. What it doesn’t mean, however, is that you should simply write a blog article and repost on your own site, on other sites, and on social networks. Repurposing is not reproducing, so invest the time to rework the entire piece to ensure it fits the target audience.
On LinkedIn, for example, you can create a detailed post that can be read on the network itself. Instead of just reprinting the original article, why not reduce the information you include, tailor it to a business audience, and entice them to find out more by visiting your blog?
Alternatively, you may choose to take the information included in your post and create a visual presentation to be hosted on Slideshare, a video to put on YouTube, or even a Podcast to share with listeners. Repurposing your content requires huge investment in time and effort, but could well prove worthwhile for the success of your blog and your business.
Find out more great SEO tips with Whitefish Marketing
To discover more about increasing the traffic to your blog, you can contact Kent digital marketing experts - Whitefish Marketing - today. Speak to our friendly team on 01303 720 788 or submit an online enquiry form.