Video Marketing for your Business

We all knew video marketing was on the increase, but 61% of businesses are now using video content. Furthermore, 66% of these businesses only embraced video within the last year. As more and more companies jump on the bandwagon, you may be curious to research reasons to use video marketing in your digital strategy.

You may be of the opinion that video production is costly and a waste of previous marketing resources. If your budget is limited, you’ll have probably been hanging around the free to low-cost digital marketing options, in the hope that you gain traction. Whilst there is nothing wrong with doing that, sometimes you need to spend a little, to make a little.

Video production can indeed be costly, but it’s an investment worth making, to boost engagement, leads and conversions.

Here are 4 reasons why you should incorporate video marketing into your online marketing plan:

  1. Increased Lead Conversion

Let’s face it, leads are great, but it’s sales we really want.The good news is, businesses can increase conversions by up to 80% by adding a video to their landing page! Why? Because video is visual and we often rely on visual stimuli when making decisions.

  1. Freedom of Creativity

It’s not always easy trying to influence potential buyers with just words. Standing out against your competitors is much tougher. Video enables you to get your message across in a much more unique way. Users can better identify with your USPs and visually understand how your product or service solves their need.

It’s easy to create a video and there are lots of options. You can pay a production company to create something, or you use software such as Biteable to create your own. You can even use a phone or a GoPro camera for things like interviews or explainer videos.

  1. Trust in Your Brand

In order for users to buy from you, they need to trust you. That’s no easy task. Businesses often make the mistake of being too aggressive with their selling tactics, which only serves to scare off a user who may be in decision mode.

To gain trust, businesses need to focus on relationship building, which will then lead to brand engagement. The best way of doing this is to provide content that is helpful to the user. There is no better way of displaying that content than by video.

  1. Improved SEO

SEO or search engine optimisation is an organic process that helps to improve your website’s visibility in Google’s search results. There are many different activities that assist your website’s SEO, but the creation of engaging content is one of them.

Google looks at certain signals when deciding what sites to rank and in what order. One of these signals is how long users spend visiting your site and engaging with your content. Video allows you to increase the user time on site, and maximise engagement, which boosts your search engine optimisation.

There is a whole host of other benefits to using video marketing in your digital strategy, from content sharing potential across social networks, to accessibility of video across different devices, such as mobile.

Contact Our Marketing Experts Today

For more information on how you can incorporate video into your online marketing plan, call the Whitefish Marketing team on 01303 720 288.