What's New in 2016

The world of online marketing is forever changing. You only have to look at Google’s ad layout and algorithm history – which can affect everything from SEO strategies to advertising plans – to know that things don’t stay the same for long – but what does 2016 have in store for online marketing? There are, of course, many revelations, improvements and innovations in the pipelines, so let’s take a look at some of the most exciting that’ll impact the future of the internet.

Video ads

Video ads aren’t new. They’re already being used on social platforms including YouTube, Facebook and Twitter, but 2016 will see Google jump on the bandwagon with in-SERP video advertising becoming a big trend. Using video-based ads in search rather than text ads only is a bold move, but one that could revolutionise our online experience significantly, reducing the amount we have to read on a daily basis and replacing text with more visual content instead.

Whether videos will play automatically or appear as thumbnails that need to be expanded and clicked is yet to be seen, but it’s clear that Google is currently testing the reaction of video content – so anything is possible.

Virtual reality

With virtual reality (VR)technology going from strength-to-strength,marketers across the globe are hastily pencilling VR into their online marketing 2016 budgets. Why? Because it has the ability to immerse a consumer into an experience like never before, helping advertise products in a way that’s both mind-blowing and inventive.

Speaking of the benefits of such technology, chief marketing officer for General Electric, Linda Boff said: “For the brand and user, the intimacy of VR is really dramatic. It’s a tool to tell a powerful story in a way that’s much more personal and up close than we’d normally be able to.”

What’s more, VR technology is not only for the super-rich, with reduced prices helping it to go mainstream.Among those cost-effective devices available, for example, is the Samsung Gear VR headset, Facebook’s Oculus Rift, Playstation VR, and HTC’s Vive.

Mobile domination

These days, most of us are almost constantly attached to one or more mobile device. It therefore may not come as much of a surprise to hear that mobile traffic overtook desktop traffic in ten different countries last year. Mobile marketing is key for 2016, especially since Google released the Mobilegeddon algorithm update which was literally designed to phase out sites not optimised for mobile. Mobile-only sites with no desktop counterpart are becoming more and more popular which is a sure sign that Google thinks desktop usage will rapidly decrease, so don’t rule out the power of mobile marketing.

Need help with your Digital Marketing?

The digital world is both complex and versatile, which is why Kent-based companies like Whitefish Marketing are available to help with your marketing strategy and consultation. They can either work with you or do all the hard work on your behalf so don’t hesitate to get in touch. 


About Charli Carlton

Charli is head of content at Minerva Copywriting. When not producing great copy, she can usually be found daydreaming about exotic holiday destinations or in the pub with her mates.