UKCBC logo with title

"Whitefish Marketing were instrumental to our success"

 

UK College of English (UKCE)  click here to view site


UKCBC detailed portfolio
UK College of English (UKCE) is an English language school located on Oxford Street within central London, targeting audiences across Europe and beyond.  The language school offer a range of varying English courses including the likes of IELTS exam preparations, academic English and business English courses.


The Brief

The UK College of English operate a range of English language courses primarily geared towards international students. A new website needed to be built, optimised for SEO, with associated marketing campaigns.


Our Approach

The scale of the project in hand is quite diverse.  A full audit and renewal of website was paramount to ensure the best platform and SEO fundamentals were established before moving forward.  Other digital marketing activities included:

  • on-page and off-page SEO activity,
  • branding guidance
  • geo- and behavioral targeted Paid campaigns.
  • comprehensive content marketing schedule
  • press coverage

The Results

Visit growth and brand exposure of this London and Essex based college has increased well above initial expectations, with KPI figures surpassing previous years' records.

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