Whitefish Marketing Client Case Study


UKCBC logo with title

"Whitefish Marketing helped increase our online presence"

 

UK College of Business and Computing (UKCBC)  click here to view site


UKCBC detailed portfolio
UK College of Business and Computing (UKCBC) is an independent higher education institution with several London and Essex-based campuses, offering study courses and professional training in HND, AAT and ACCA qualifications, as well as English language.


The Brief

The UKCBC focuses on attracting students globally, both within the EU marketplace and international audiences.  With the changing developments overseas, the brief was to enhance their online visibility for greater efficiency, and to present their new brand as a serious contender in their field.


Our Approach

The scale of the project in hand is quite diverse.  A full audit and renewal of website was paramount to ensure the best platform and SEO fundamentals were established before moving forward.  Other digital marketing activities included:

  • on-page and off-page SEO activity,
  • branding guidance
  • geo- and behavioral targeted Paid campaigns.
  • comprehensive content marketing schedule
  • press coverage

The Results

Visit growth and brand exposure of this London and Essex based college has increased well above initial expectations, with KPI figures surpassing previous years' records.

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